Web Architect
SEO Specialist
Blogger
Hello! I’m Alexander Bonev. Digital Marketing Expert from Sofia, Bulgaria. I have rich experience in web applications and site design.
Web Architecture principles help to design technologies by providing guidance and articulating the issues around some specific choices. Thanks to these principles are created modern and mobile-ready website that will help you reach all of your marketing.
Marketing is the business process of creating relationships with and satisfying customers. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Advetising services include print, mail, and web apps.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
Project management is the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time. A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or staffing) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value.
Participate in strategic planning with the Marketing Manager for the creation and refinement of buyer personas, messaging, positioning and content plan; Creating hi-end key visuals for marketing campaigns, advertisements and events Ideate, manage and execute a wide range of marketing programs such as webinars; SEO, SEM, CPC campaigns, retargeting, content syndication, social media and live events; Designing presentations, catalogues, informational graphics, icons; Work closely with Sales to improve lead qualification, nurturing, and scoring processes; Measure marketing initiatives at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making; Responsible for marketing operations and doing things, like website creations and update, newsletters, lead management, campaign set up, and other; Regularly make suggestions for the adoption of new tools and processes that can improve efficiency and increase growth;
To create effective communications strategies; To develop and manage a multi-channel marketing and content strategy; email, social media, SEO, SEM and PR; To create effective sales promotions; Regular competitor bench-marking and insight; To manage a successful rolling SEO copy writing internship program; To measure the impact of marketing campaigns; To understand the online market – Key demographics analysis; To understand customer experience and online customer conversion. Maximize sales through constantly working to improving conversion rates;
Exclusive role in communicating with customers to develop technical specifications, resource planning and implementation deadlines. Building an overall vision of projects as well as operational control, interaction and technical support in solving specific problems.
As a specialist web marketing and advertising in Office1Superstore - Bulgaria I do the integrity marketing performance in Internet space.
As coordinator of the center customer service was responsible for a team of operators and telemarketing Support to Service customers and sales representatives in the telecommunications sector.
As a store manager was responsible for all business activities associated with my shop.
Processing of originals of contracts with the operator (Mobiltel EAD) prior to their transmission. Active communication with the store network on current operational problems and case studies. Preparing detailed reports on the results achieved by the stores and calculating the generated "Churn". Forecasting for upcoming store results and tracking their performance.
Production, design and prepress preparation of various advertising materials for the clients of the company (stamps, flyers, business cards, invoices according to the European standard).
Organization of all business activities and administrative issues of the entrusted business premises. Creating a team, introducing and training new employees. Preparation and presentation of offers for key clients. Taking full responsibility for the company documentation, inventory, and merchandise in the store. Working with specialized software, POS & PAN, CCB Leasing, TBI Credit Smart Info Software.
Active offering of products and services mainly related to telecom, insurance and electronics. Identifying the needs of each customer and offering relevant products and services. Identify and resolve issues and customer inquiries in accordance with company policies and procedures. Work and knowledge of specialized web based software.
Master degree of management of innovation in the Public Sector
Bachelor of Business Administration (B.B.A.)
Specialized class with intensive study of Biology and English
Understanding the basic principles in developing strategic documents. Defining balanced systems of indicators and their application in real business. Mentor: Prof. Rumen Georgiev
Understanding the principles and methodology of project management and communication with individual teams. Mentor: Zlatin Mitkov
Free course on programming PHP and PLO.
Understanding the implications of online marketing, SEO optimization, marketing as a set of components, facebook advertising and more. Mentor: Sergey Alexandrov
Adobe Illustrator and Adobe Photoshop design training. Insight into the psychology of design. Training for specialized software. Mentor: Sergey Alexandrov
Training for incoming and outgoing calls to end customers. Scenario development and practical implementation.
Training for basic functions in Excel and development of VBA scripts. Mentor: Ivan Kirilov
Understand Microsoft Active Directory (AD). Define policies for domain user accounts. Configuration of specialized server applications.
Training for specialized software - CorelDraw.
Course on opening needs and offering services to end customers.
Almart.bg is an online store for trading coffee, tea, coffee machines, coffee makers, etc.
Official site of Bulgarian Cybersecurity Association – bacs-bg.com
The official cyber solutions page for your business from Lev Ins – https://cyber.lev-ins.com/
Construction company “Slav Stroi” Ltd is active in the field of research, design and construction of residential and administrative buildings. Founded in 2004, to date, it does not interrupt its operations despite the challenges of new times and markets. For these years, he has managed to prove himself as a reliable and reliable partner.
Miss National Television is the TV show and is a real-life reality contest consisting of a series of castings, preparation and finals. The main purpose of the show is to popularize sport in Bulgaria.
Ofis Konsumativi OOD is established and operating since 2004 while the OK Office trademark appeared in 2011 and since then is successfully making its reputation on the Bulgarian market. The products and services portfolio offered by OK Office to the clients thereof is extremely outsized and diverse. The scope thereof is exceeding 15’000 articles and is covering the following categories: Office materials (stationery), Presentation means, Office equipment and furnishing, Office machines, Consumables for all types of printing devices, Food and beverage, Hygiene means, School appliances and materials required for school and kindergarten activities.
Flexoffice and Colokit are brands of one of the biggest producers of writing instruments in the world – Thien Long Group (TLG). Originally from Vietnam, over the past 30 years the company TLG found its place among the global leaders of writing instruments producers. Today our company has been ranked in the world’s Top 50 largest companies in stationery industry since 2011 and in Top 10 best in terms of capacity.
New, elegant designs and new technologies are the hallmarks of Sofia’s Joinery that set the standards – no matter whether a window, a residential door or sliding doors are used. In addition to exceptional specifications and optimized thermal and sound insulation properties, the different stages also combine large window space and infinitely elegant design. The windows of Joinery Sofia perform both today and in the future the requirements for high-quality architecture.
Official website and blog of Professor Rumen Georgiev.
Import and wholesale of paper, cardboard, stationery and consumables.
An ERP software system is often one of the biggest investments a company will have to make.
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Facebook Ads are one of the more popular advertising options for people who are new to online marketing.
